The Value of Sportaccord
Since its inception in Madrid in 2003 I have always felt that the Sportaccord conference offered a great environment for the leaders and marketers from the various International Sports Federations to have an opportunity to gain new insights in the marketing, distribution and promotion of their sports worldwide. All of the sessions and speakers for this year’s event look outstanding but some of the speakers scheduled for this upcoming Sportaccord I have heard before and they often have had some outstanding insights to share. Some of the hightlights for me would include hearing:
Sir Martin Sorrell Chief Executive of WPP, who has his keynote address on Thursday at 9:20am
Mr. Peter Ueberroth, Chairman of the USOC, who will be interviewed right afterwards at 10:00am
Because of the great leadership they have both shown in their respective communities, Sorrell in Advertising and Ueberroth in Sports their words are well worth hearing.
I would also certainly try and catch Manolo Romero and Alan Pascoe at the TV & New Media Session on Wednesday at 11:30am. The two of them practically invented their respective areas of expertise, live global event sports television and sports marketing and their wealth of knowledge and perspective is unparalleled.
Finally, the session on Thursday at 11:30am hosted by Sarah Lewis, Secretary General of FIS, on “How Sponsors Make their Investment Pay Off in Host Cities and Elsewhere” should offer some great insights from the assembled heads of marketing who make up the panel. It will be good to hear what they are looking for to get their needed ROI on their various investments.